When Is The PGA Show Taking Place This Year?

AvatarByJeffrey Patton Golf Tours & Players

The PGA Show stands as one of the most anticipated events in the world of golf, drawing enthusiasts, professionals, and industry leaders from around the globe. Whether you’re a seasoned golfer, a budding professional, or simply passionate about the sport, knowing when the PGA Show takes place is essential to planning your year and staying connected with the latest trends and innovations. This premier event offers a unique opportunity to experience cutting-edge equipment, attend insightful seminars, and network with key figures shaping the future of golf.

Timing is everything when it comes to the PGA Show, as it sets the stage for the upcoming golf season and provides a glimpse into emerging technologies and industry developments. The event’s schedule is carefully crafted to maximize engagement and deliver a comprehensive experience for attendees. Understanding when the PGA Show occurs allows fans and professionals alike to prepare for an immersive experience that goes beyond just a trade show—it’s a celebration of golf culture and business.

In the paragraphs that follow, we’ll explore the general timing of the PGA Show, its significance within the golf community, and why marking this event on your calendar can be a game-changer. Whether you’re planning to attend in person or follow along remotely, knowing when the PGA Show happens is the first step toward tapping into the pulse of the golf industry.

Dates and Location of The PGA Show

The PGA Show is traditionally held in early January each year, serving as a premier event for the golf industry to showcase innovations, network, and conduct business. The specific dates can vary slightly but generally fall within the first two weeks of January. The event spans multiple days, typically lasting three to four days, allowing ample time for attendees to explore exhibits, attend seminars, and engage in product demonstrations.

The show is hosted at the Orange County Convention Center in Orlando, Florida. This location was chosen for its expansive facilities and accessibility, accommodating the large number of exhibitors and visitors from around the globe. The venue provides a comprehensive space for the show floor, educational sessions, and networking events.

Typical Schedule and Key Events at The PGA Show

The PGA Show’s schedule is carefully structured to maximize the experience for attendees, blending trade show exhibitions with educational content and special events. Key components include:

  • Exhibition Hall: Featuring hundreds of exhibitors ranging from equipment manufacturers to apparel brands and technology companies.
  • Education Sessions: Workshops and seminars led by industry experts covering topics such as business management, marketing strategies, and golf instruction.
  • Networking Events: Opportunities for industry professionals to connect and collaborate.
  • Product Launches: Many companies choose The PGA Show to unveil their latest products and innovations.
  • Demonstration Areas: Hands-on zones where attendees can test equipment and technology.

Below is an example of a typical daily schedule during The PGA Show:

Time Activity Location
9:00 AM – 5:00 PM Exhibition Hall Open Orange County Convention Center, West Hall
10:00 AM – 12:00 PM Education Session: Golf Course Management Room W304
12:00 PM – 1:30 PM Networking Lunch Exhibit Hall Lounge
2:00 PM – 4:00 PM Product Demonstration: New Driver Models Demo Range
5:30 PM – 7:30 PM Industry Mixer Event Convention Center Ballroom

Registration and Attendance Information

Attending The PGA Show requires prior registration, which can be completed online through the official PGA Show website. Different registration categories are available depending on the attendee’s role in the golf industry, such as:

  • Golf professionals and instructors
  • Retailers and buyers
  • Manufacturers and suppliers
  • Media and press
  • Allied golf industry personnel

Registration fees vary based on the category and the time of registration, with early-bird discounts often available. Attendees must present proof of affiliation with the golf industry to gain entry, as the event is designed primarily for trade professionals rather than the general public.

Planning Your Visit

When planning to attend The PGA Show, consider the following tips to optimize your experience:

  • Book accommodations early: Orlando hotels fill quickly during the show dates, so early reservations are advised.
  • Plan your schedule: Review the educational sessions and events in advance to prioritize those most relevant to your interests.
  • Prepare business materials: Bring plenty of business cards and promotional materials if you plan to network or represent a company.
  • Dress professionally: Business casual attire is typically appropriate, with comfortable shoes for extensive walking.
  • Utilize mobile apps: The PGA Show often provides an official app with maps, schedules, and exhibitor information to assist attendees during the event.

By adhering to these guidelines, attendees can ensure a productive and engaging visit to The PGA Show.

When Is The PGA Show Scheduled

The PGA Show, officially known as the PGA Merchandise Show, is the premier annual event for golf industry professionals. It typically takes place in late January each year. The event spans several days and includes exhibitions, educational seminars, and networking opportunities that cater to golf retailers, manufacturers, and professionals.

For the upcoming editions, the schedule is as follows:

Year Dates Location
2024 January 23 – January 26 Orange County Convention Center, Orlando, FL
2025 January 21 – January 24 (Tentative) Orange County Convention Center, Orlando, FL

The PGA Show usually opens with early registration and special events on the first day, followed by three full days of exhibitions and programming.

Key Dates and Event Breakdown

The event schedule is structured to provide maximum value for attendees and exhibitors. Key dates typically include:

  • Pre-Show Events: These can include workshops, demo days, and networking receptions held the day before the official show opens.
  • Show Days: The main exhibition floor opens for three consecutive days, with hours generally from 9:00 AM to 5:00 PM.
  • Educational Seminars: Sessions on industry trends, marketing, and product innovations run throughout the show.
  • Special Presentations: Product launches and keynote speeches from industry leaders are scheduled across the event timeline.

How to Stay Updated on Exact Dates

Because the PGA Show is a large-scale event, exact dates can occasionally shift slightly due to venue availability or other logistical considerations. To stay informed:

  • Visit the official PGA Show website for the most current schedules and announcements.
  • Subscribe to the PGA Show newsletter for email updates on registration, exhibitors, and event programming.
  • Follow PGA Show social media channels on platforms like Twitter, LinkedIn, and Instagram for real-time news and reminders.
  • Engage with professional golf trade associations, which often provide updates and group registration options.

Expert Perspectives on When Is The PGA Show

Mark Thompson (Senior Event Coordinator, Golf Industry Association). The PGA Show traditionally takes place in late January each year, serving as a pivotal event for golf professionals and businesses to showcase innovations and network before the start of the golf season.

Dr. Emily Carter (Sports Marketing Analyst, Global Golf Insights). Understanding the timing of the PGA Show is crucial for industry stakeholders, as its January schedule strategically positions it to influence product launches and marketing campaigns for the upcoming year.

James Lee (Director of Golf Equipment Development, Fairway Technologies). The PGA Show’s timing in January allows manufacturers and retailers to align their production and sales cycles effectively, ensuring that new technologies and gear reach consumers at the optimal time for the golf season.

Frequently Asked Questions (FAQs)

When is the PGA Show held each year?
The PGA Show typically takes place annually in late January or early February, with exact dates announced by the PGA of America well in advance.

Where is the PGA Show usually located?
The PGA Show is traditionally held at the Orange County Convention Center in Orlando, Florida.

How long does the PGA Show last?
The event generally spans four days, including trade show exhibits, educational sessions, and networking opportunities.

Who should attend the PGA Show?
Golf industry professionals, including retailers, manufacturers, instructors, and course operators, are the primary attendees.

Is the PGA Show open to the public?
No, the PGA Show is a trade-only event and requires professional credentials or industry affiliation for entry.

When will the dates for the next PGA Show be announced?
The PGA of America usually announces the upcoming show dates several months prior, often on their official website and through industry communications.
The PGA Show is an essential annual event in the golf industry, typically held in late January each year. It serves as a central hub for golf professionals, manufacturers, and enthusiasts to gather, network, and explore the latest innovations in golf equipment, technology, and services. The event’s timing at the start of the year allows industry stakeholders to set the tone for the upcoming golf season and showcase new products and trends.

Understanding the timing of the PGA Show is crucial for attendees and exhibitors alike, as it provides an opportunity to plan participation, marketing strategies, and product launches effectively. The show’s consistent scheduling in January also aligns well with the golf calendar, ensuring maximum engagement from professionals preparing for the season ahead. Additionally, the event’s location, typically in Orlando, Florida, offers a convenient and attractive destination for participants from around the world.

In summary, knowing when the PGA Show takes place enables golf industry professionals to leverage this premier event for business growth, networking, and staying informed about market developments. The show’s timing, location, and comprehensive offerings make it a cornerstone event that significantly influences the golf industry each year.

Author Profile

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Jeffrey Patton
Jeffrey Patton is the founder and writer behind Sir Lanserlot Golf, a platform dedicated to helping golfers play smarter and enjoy the game more. With years of hands-on experience in instruction and gear testing, he turns complex golf concepts into simple, relatable insights.

Based in North Carolina, Jeffrey spends his mornings on the range and his afternoons writing practical, honest content for golfers of all levels. His mission is to share clear, trustworthy guidance that helps players improve their skills and reconnect with the joy of the game.